Biography

"Through adversity, I have prevailed. I have succeeded in everything I set my mind to. You can too. I will motivate and inspire you, and show you that you can overcome anything that life throws your way, and believe me; life has a fantastic throwing arm."
-Jeffrey Lawrence Croonen

While in high school, Jeffrey turned to his guidance counsellor for help attaining his dream of a football scholarship. The counsellor laughed, saying that Jeffrey would never play professional football.

Years later, drafted by the Winnipeg Blue Bombers as a defensive tackle and linebacker, he led the team to Grey Cup victory. He earned a second Grey Cup with the Edmonton Eskimos. And that was just the beginning. Over the next decade, Jeffrey led a successful sales career in pharmaceuticals, earning numerous Canadian sales awards and International recognition.

But his real passion is the promise of the next generation. Remembering his discouraging beginnings, he worked as a Correctional Officer and Youth worker, addressing their unique challenges and guiding them through healthy choices, without judgement or ridicule, coaching the most vulnerable to pursue their dreams with determination and tenacity.

He knows what it takes. Jeffrey struggled with ADHD, overcame injuries that threatened his football career, survived a life-threatening illness, yet he never gave up. His enthusiasm and heartfelt passion for life pulled him through to ever-greater success. And he has the unique ability to inspire others to their own full potential – be they established professionals or youth at risk.

Jeffrey’s audiences walk away feeling charged and inspired, with a renewed sense of hope that what seems impossible today, is really not so far out of reach.

Book Jeffrey today for a moment in time that can truly change lives.